![]() Though the newest formula hasn't racked up any reviews just yet, over 180 shoppers indicated they were excited to try it for the hydrating benefits. In a clinical study conducted by Tarte, users found that the formula was hydrating, crease-proof, long-lasting and waterproof. "The shade ranges are the same too, so if you’re a 35N Medium in the original Shape Tape concealer, you’ll be the same shade in the new Shape Tape Ultra Creamy concealer." "Both our original Shape Tape concealer and our new Shape Tape Ultra Creamy concealer come in 35 shades with five undertones," Kelly told us. Since the only thing that has changed in the formula that so many people know and love is the addition of an eye cream, Kelly says you won't have to worry about searching for the right shade all over again. Jump to a particular section if you know what information youre looking for Shade. This new formula is suitable for all skin types, but is especially nourishing for dry or mature skin. Tarte Medium (33N) is described by the brand as 'Medium skin with neutral undertones.' It is a shade in the Creaseless Concealer range, is a permanent liquid concealer with a natural finish and full coverage that retails for 26.00 and contains 0.225 oz. ![]() Ingredients like parabens, mineral oil and gluten have been left out of the formula, as with all Tarte products. Now available in 30 shades and packaged with a convenient doe-foot applicator, the same creaseless formulation promises a full-coverage thats brightening, hydrating, and long-lasting. Vegan, full-coverage & creamy undereye concealer now in 30 shades & with a new applicator thats totally foolproof & travel-friendly. It's formulated with key ingredients such as prickly pear, vegan squalene, mango butter and shea butter that help to pack the under eye area with hydration and reduce the appearance of fine lines and wrinkles. For an "instant eye lift," the brand says you'll only need to blend out three dabs of the concealer. Vegan, creamy skincare concealer with waterproof full coverage to conceal dark circles, hyperpigmentation, redness, pimples & more. The waterproof formula provides a matte finish and remains crease-proof for 12 hours, and also helps to smooth the look of fine lines and wrinkles while also reducing the look of pores. Being that the original Shape Tape sold out after its release five years ago, Kelly says the brand was a bit more prepared for this launch, but still "the response has been similar and I wouldn’t be surprised if we see it starting to sell out soon," she said. I’ve never tried Tarte creaseless, so I can’t compare. Im normally a critic of elf, but they really did handle the shade issues with the two camo concealers quite well. The first Shape Tape amassed more than 18,000 five-star reviews from Tarte shoppers and 92 percent of Ulta shoppers said they would recommend it to a friend. I really appreciate that they did similar with the wet vs dry swatches of the original camo concealer to account for the crazy dry down.
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